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Advertising Practitioners Council of Nigeria, APCON, Changes Name As FG Bans Foreign Models From Advertisements

The Advertising Practitioners Council of Nigeria (APCON) has announced its change of name to Advertising Regulatory Council of Nigeria (ACRON).

This is as the federal government banned the use of foreign models and voice-over artists for advertisements targeted at Nigerians.

The Director General, Dr. Olalekan Fadolapo, made this known in a statement made available on Monday, August 22, 2022.

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According to him, the move was aimed at promoting local content and talents and increasing economic growth.

The statement was titled, ‘Ban On The Use Of Foreign Models And Voice—over Artists On The Nigerian Advertising Medium/Media.’

It read, “In line with the Federal Government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria, being the apex advertising, advertisement and marketing communications’ regulatory agency of the Federal Government, has in accordance with its statutory mandates, responsibilities, and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022, bans the use of foreign models and voice-over artists on any advertisement used on the Nigerian advertising space with effect from Ist October 2022.

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